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Primer 101: From Moisturizing Lotions to Long-Lasting Makeup Bases

One of the most important steps in any makeup routine is using the right makeup base. This underrated item serves as the foundation for your foundation, allowing makeup to apply evenly and boosting longevity.

There are many types of primers available today, from nourishing makeup bases to water based primers, and even extended-wear primers. Choosing the right formulation depends on your skin type, makeup needs, and the look you're trying to achieve.

Understanding Primer and Its Role

Primer is a preparatory product that you apply before foundation. They help makeup apply more evenly and last longer.

Depending on the formulation, primers can also offer skincare benefits. For example, a moisturizing makeup lotion is ideal for dry skin, while a light, oil-free base works well for oily skin. If you're looking for staying power, a primer that locks in your look is the best choice.

Types of Primers and Their Benefits

Let’s break down the main types of primers:

Hydrating Primer

If your skin feels tight or looks dull, a hydrating primer is your best friend.

What It Does:

Infuses skin with moisture

Prevents foundation from caking

Acts as a skincare-makeup hybrid

Recommended For: Mature skin

Protective Base Primer

For those with sensitive or reactive skin, choose an isolating makeup lotion.

Benefits:

Prevents foundation from clogging pores

Soothes and calms the skin

Ideal for acne-prone skin

Recommended For: People who wear heavy makeup

Lightweight Makeup Base

To keep shine at bay without drying out the skin, a lightweight primer is the way to go.

What It Does:

Helps balance skin’s natural oils

Absorbs quickly into skin

Pairs well with water-based foundations

Recommended For: Anyone who prefers a light feel

All-Day Makeup Base

When longevity is a must, turn to a durability-focused primer.

What It Does:

Locks in foundation for all-day wear

Ideal for special occasions

Ideal for weddings or performances

Best For: Long days

Maximizing Your Primer’s Effectiveness

Applying your primer the right way can make a big difference. Follow these steps:

Always apply primer on a fresh face

Don't overdo it

Apply with fingertips or a brush

Let it sit for a minute

Make sure your skincare has dried before applying primer.

What You Might Be Doing Wrong With Primer

Ignoring your skin’s specific needs

Overusing primer

Mixing incompatible formulas

Relying on primer to do everything

Using primer properly ensures better, longer-lasting results.

Picking the Best Primer for You

Consider these when picking a primer:

Dry, oily, combination, sensitive|Hydration, oil control, protection

Climate

What you want your makeup to look like

Full glam or everyday

If your foundation is water-based, your primer should be too.

Start Every Look with the Right Primer

No matter your skin type or makeup style, using the right makeup lotion can BLUSH dramatically improve your results.

From hydrating primers that quench dry skin to water based primer for oily skin, and durable bases for marathon days, there’s a primer for everyone.

Take the time to choose wisely—and your skin (and makeup) will thank you.

Smooth skin and long wear are just a primer away.

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